Free Range Cost and Preparation

Free Range Exhibition

  • Cost
  • Dates
  • Advertising
  • Space Visit (Planned)
  • Considerations

Much of the information is the same for Free Range as it is for the Exhibition at University of Hertfordshire. This is due to the fact that my wallpaper will be split between the two exhibitions and my table mats can be re-mounted at the Free Range Exhibition.

Costs Incurred

  • Wallpaper x 3 – £68.85
  • Table Mats x 11 – £66
  • Delivery £14 – £5 Discount for 2nd order – £9
  • Velcro 20mm x 10m – £27.74
  • Spray Mount, Business card holder & Delivery – £18.03
  • Forks – £5.55
  • TOTAL – £195.17 

Dates

29th June – Opening Night

30th June – 3rd July General View

Advertising

This is the leaflet/Poster created by the design team for our Free Range Exhibition. I will be emailing this out to people and I will also create an event on Facebook for family and friends.

Space/Layout

As a group we will be planning a visit to The Truman Brewery after we have put our work up for exhibition at UofH, This is so we can determine what space we will have available and the best space for each of our exhibitions.

These images are taken from the brochure that Diane brought in for us to have a look through. There are also images from past shows on the Free Range website, this will be helpful in making decisions as to where my work might go and how it might look.

Considerations

Space will be a consideration as I have a very specific exhibition and I will need to be sure I can hang my wallpaper from a size perspective but also the practicality of mounting on the walls. We are not clear on the space we have available to us all at this stage (or those not on the build/design team anyway) But we have less students choosing to exhibit at Free Range so we potentially have more space to play with.

 

I uploaded my profile and three images to the Free range Web Site.

Advertisements

Saal Digital Book Review

Saal Digital Book Review, £25 towards book from Sale Digital to be completed in 2 weeks and provide a review.

This was an advert I had spotted on Facebook, and one I have decided to take up. I am in the process of completing my book to compliment my exhibition.

Using Images from Final major project with a bit of background and information on the development of the project.

This is a screenshot of the started layout, I got a little stuck after I started as I was looking for a function that this company doesn’t seem to have. I would like to be able to make the image on page 3/4 more opaque so that I could add smaller images on top of this. I have used this function with another book provider and am a little disappointed there doesn’t appear to be that function. I will continue to produce the book though and provide my review, this is just another opportunity for my work to reach a wider audience. The review will be public through the companies website and social media, they have a huge number of followers.

 

References:

GmbH, S. (2017). Download. [online] Saal-digital.co.uk. Available at: https://www.saal-digital.co.uk/service/software-download/download/ [Accessed 6 May 2017].

Exhibition Layout Test

Once my wallpaper had arrived I took it to a fellow students place to test my layout in a large enough space and also get feedback.

My first disappointment came when I realised I had made a mistake in ordering my wallpaper. When looking at the mock up images on the web site I had not take in to consideration they were based on more than one roll per wall, what this meant is that I have ordered the print too large, so I have lost a little of the desired kaleidoscope effect, I do still have the mirrored effect repeated does each sheet and the abstract nature is still very present.

Then on to my table mats, I am really pleased with the print quality of these, they have a lovely glossy finish and the images are still as vibrant as they would appear on my screen. I did order two more from the company after I had received them because I wasn’t completely happy with the frozen junk food images. I felt these were not as strong as perhaps just the cropped images were. Also because the kiwi wasn’t frozen it became the odd one out in the set. With the unfrozen junk food images the set becomes much stronger.

After some discussion and suggestion from Sam, we rearranged the layout into two sets of five images, Five Healthy and Five Junk, This strengthened both sets and gives the layout a more coherent flow. Before we had come to this conclusion I was feeling happy with the junk food images, in comparison to the colourful healthy images they are bland and less exciting. However as a set in their own right they become much stronger and interesting.

 

This layout is the one I am likely to use for the exhibition.

A close up of the mats on the wallpaper, I am really pleased with the vibrance and contrast of the wallpaper and mats together.

Exhibition Ideas

Below are the various sketches and ideas that came up for exhibiting my work. My thinking behind these was that I wanted to produce something different, but also something that would add to the abstract nature of the project. In order to really put this message across I didn’t feel that traditional photographic exhibition methods would be suited. Obviously factors that come in to my decision making would be cost, reality of being able to complete the desired finish in the given time.

This first sketch was my fit real fixed idea, I held on to this for a while. It would have included prints in acrylic frames, warped in some way before hanging and then hung in a grid like fashion, with colour , texture and flow being the key things that helped with the flow .

When discussing this with Diane she pointed out other ides to me that she had seen previously and equally could have worked with my project.

Another Idea I had had was to print the images and wrap them inside are food jars and perhaps displayed on shelves. This led on to thinking about having clear acrylic boxes attached to the wall, with the image distorted within the box. £D printing was also a consideration and I did do a little looking in to this, however I don’t think it would be possible to achieve the finish that would suit my project. Also it is a costly exercise.

After an email Matt MacPake sent with a company offering discount for University of Hertfordshire students to print on fabric or wallpaper, I started to think about the possibility of printing on wallpaper. This would give my work a different scale that had been previously mentioned but I could now really put it in to practice. It would also give me the opportunity to repeat the image several times in one print,  like those I had been influenced by when doing my research. I would look to combine this with the hanging acrylic boxes, giving more layers of distortion and my whole exhibition an abstract feel.

To back up the acrylic box plan I saw this at the Wolfgang Tilmans Exhibition

Wolfgang Tillmans Exhibition at The Tate Modern

Another idea that came to me as I was producing my work was to print on coasters or table mats, The table mats really stuck out as an ice because they share a relevance to the food element of my project. It is also something very different but made sense to compliment the wallpaper. I considered how I would hang these and after discussions with friends and family who suggested cutlery would look good hung along side the images I figured there may be some way of using bent forks as picture hangings.

For a time I was left torn between the last two options.

Further research into exhibiting was looking up suppliers, costs and doing a mock up of how things might look .

All the images above are screenshots from Fashion Formula trying to work out what pattern would work best with my images on the wallpaper.

This is a screen shot looking in to the acrylic cases, I would need to order 3 of these. If I went for this option I would need to look at prints also so that bumps the cost up. I looked at options for printing on acrylic and then also alternative would be to hang acrylic frames and standard gloss prints.

Costings for fine art prints with DS Colour Labs whom I have used for previous prints.

Cost for Acrylic Panels with DS Colour Labs.

Prices for standard acrylic frames from Amazon.

UofH Students Project – SUZERO

A fellow student from level 5 forwarded an email request to me, for sports science students looking to collaborate on their dissertation project. They are working to produce Sugar Free, healthy snack bars. This project piqued my interest for two reasons, firstly because I am working with food in photography. Secondly because in my personal life I have been cutting out certain foods including refined sugar.

I met with Tom Sexton a marketing student responsible for the marketing of the bars, we discussed the plans for the project, what they would be looking for photographically and the long term goals for the project. I arranged to pick up some of the bars and ingredients so that I could get to work. The plan was to produce some workable images at the start and then with future shoots create a stock of images for them too use along with portraits for the marketing material and websites.

The images above are a selection of the mood board images Tom gave me to work with.

 

 

Above are the images I have produced for the project so far, we have plans to get together and produce more images after our uni deadlines have passed. I am excited about the future of this project.

Proposal

Overview

I will be looking to create a series of images that explore the world of food. I will look at the warped view we have have around healthy food verses junk food and create abstract/distorted images to reflect this. This final proposal has come about as a result of testing and feedback from peers and lecturers over the course of this module. The images will have a fine art feel with a view to extend to editorial and advertising. With food and diet being at the forefront of current news there is potential for inclusion within newspaper and magazine supplements. My working title for the project at the moment is:

Healthy Food v Junk Food a Warped View  

Look & Feel

  • Sharp high end finish
  • Bold striking colours
  • Close crops
  • Distortion
  • Use of negative space
  • High Key lighting
  • Black and white (possibly)
  • Strong backgrounds white, backlit and black

Inspiration

My inspiration for this project comes from a number of sources including, Pinterest mood boards, photographers:

  • Bobby Doherty
  • Richard Haughton
  • Maren Caruso

Artists:

  • Andy Warhol
  • Salvador Dali

Andy Warhol and Bobby Doherty have similarities running through their work that will influence my own, bold colours and repeating subjects. Richard Haughton and Maren Caruso  share similarities, My main point of focus for in depth study and influence will be Maren Caruso as her work is closer to my desired outcome.

Subject/Ideas

  • Healthy Food
  • Junk Food
  • Abstract
  • Cross sections
  • Macro close crops
  • Water distortion

I will be looking to complete a number of shoots. The key theme will be Abstract and I intend to create a coherent and consistent set of images. I will work in collaboration with a food stylist or chef in order to produce this work.

Location

  • Small home studio
  • Larger University studio

Equipment

  • Canon 650D SLR
  • Canon 60mm Lens f/2.8
  • Large Product Table
  • Small product table
  • Backdrops various colours
  • Worktop savers
  • Glass Dish
  • Iridescent film
  • Manfrotto Tripod
  • Phase one camera (University)

Lighting

  • Spectra 500s LED light
  • Photolamp continuous Lighting x3
  • Newer flash lighting (Home)
  • Bowens flash lighting (university)

Workflow/Editing

I control my image selection, contact sheets and basic edits using Lightroom. For more complex editing, more colour control and posterising I will use photoshop. I will also use photoshop to resize and control sizing ready for quality printing.

Audience

As described above my images will have a fine art feel and so my audience will include:

  • Art collectors
  • Curators
  • Galleries
  • Art directors
  • Stock and Print sales

I would like this to lead on to editorial, advertising and commissioned work, so my further audience would be:

  • News supplements
  • Magazine supplements
  • Online articles
  • Advertising campaigns for the likes of Marks & Spencer and other Supermarkets
  • High class restaurants and chefs

Output/Exhibition

At this stage of my planning the output is not fully resolved, I have carried out some print tests with DS colour labs and as part of last years project with Whitewall, I also have samples received from sim labs and will carry out some more tests to determine who I will use to print. I intend to have large scale images and this could be completed by either printing individual large images or by a collection of smaller images in grid fashion to produce a larger scale display. Working towards my exhibition I will be looking to produce my best work to date and will give this more consideration when planning with my fellow students.

 

 

Evaluation

I feel this module has been successful for me in a number of ways.  I learned towards the end of last year my own best working practice, I have really had the opportunity to hone these skills this semester. I always have a tenancy to work tight to my deadlines and spent some time fighting with this trying to change my practice, however what I have understood is that I produce my best work later into the evening and closer to my deadlines.  Making peace with this has allowed me to really work with my strengths and pull together my learning and skills from the first two years of degree study.

The starting place was to be organised, I printed lists, weekly and monthly diaries to fill out and stuck up in my working space. Knowing what work I had and when I should complete it has really helped me to stay on top of my assignments, not just for the module but for this semester. I have really enjoyed the concepts and planning module, the information and lectures have been engaging and supportive. One of the things I have found most beneficial is the time  to really get to grips with my desired outcome. Full time for researching and testing without the pressure of producing any final images has been very beneficial to my planned outcome and development. I have really enjoyed having the time to discover other practitioners and artists that inspire me, also to rediscover artists I have loved since my GCSE days.

Though I have said the module was successful,  this is because some tests produced unsuccessful results. This as a great thing because it has given me  clarity on how I wish to move forward with my work. The key things that have come out of this for me are the need  to work in a larger space as well as my small set up. I need to be working alongside another professional either a food stylist or a chef with an understanding of composition. I have to focus my research efforts towards my own desired outcome. I become distracted by such a varied source of imagery I try to work with too many examples. I need to focus this down  to produce the abstract aesthetic I aim to achieve. I will look in detail at Maren Carusos work, this is the feel I would like to achieve within my own work. Lighting is key and I will add in flash lighting to see how this effects my final images. As well as smaller details such as spraying with water or oil and building up colour and layers. I need to give full consideration towards the end of year exhibition and I have been developing my ideas. I will researching this in detail over the Christmas break and will look forward to the challenge of putting together this exhibition with my fellow students.

Ultimately I have a way to go but I am enjoying testing and researching so plan to continue with this over the Christmas break,  I will be ready to go full steam in to creating my final project and being part of a brilliant end of year exhibition.