Free Range Cost and Preparation

Free Range Exhibition

  • Cost
  • Dates
  • Advertising
  • Space Visit (Planned)
  • Considerations

Much of the information is the same for Free Range as it is for the Exhibition at University of Hertfordshire. This is due to the fact that my wallpaper will be split between the two exhibitions and my table mats can be re-mounted at the Free Range Exhibition.

Costs Incurred

  • Wallpaper x 3 – £68.85
  • Table Mats x 11 – £66
  • Delivery £14 – £5 Discount for 2nd order – £9
  • Velcro 20mm x 10m – £27.74
  • Spray Mount, Business card holder & Delivery – £18.03
  • Forks – £5.55
  • TOTAL – £195.17 

Dates

29th June – Opening Night

30th June – 3rd July General View

Advertising

This is the leaflet/Poster created by the design team for our Free Range Exhibition. I will be emailing this out to people and I will also create an event on Facebook for family and friends.

Space/Layout

As a group we will be planning a visit to The Truman Brewery after we have put our work up for exhibition at UofH, This is so we can determine what space we will have available and the best space for each of our exhibitions.

These images are taken from the brochure that Diane brought in for us to have a look through. There are also images from past shows on the Free Range website, this will be helpful in making decisions as to where my work might go and how it might look.

Considerations

Space will be a consideration as I have a very specific exhibition and I will need to be sure I can hang my wallpaper from a size perspective but also the practicality of mounting on the walls. We are not clear on the space we have available to us all at this stage (or those not on the build/design team anyway) But we have less students choosing to exhibit at Free Range so we potentially have more space to play with.

 

I uploaded my profile and three images to the Free range Web Site.

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Evaluation

I feel this module has been successful for me in a number of ways.  I learned towards the end of last year my own best working practice, I have really had the opportunity to hone these skills this semester. I always have a tenancy to work tight to my deadlines and spent some time fighting with this trying to change my practice, however what I have understood is that I produce my best work later into the evening and closer to my deadlines.  Making peace with this has allowed me to really work with my strengths and pull together my learning and skills from the first two years of degree study.

The starting place was to be organised, I printed lists, weekly and monthly diaries to fill out and stuck up in my working space. Knowing what work I had and when I should complete it has really helped me to stay on top of my assignments, not just for the module but for this semester. I have really enjoyed the concepts and planning module, the information and lectures have been engaging and supportive. One of the things I have found most beneficial is the time  to really get to grips with my desired outcome. Full time for researching and testing without the pressure of producing any final images has been very beneficial to my planned outcome and development. I have really enjoyed having the time to discover other practitioners and artists that inspire me, also to rediscover artists I have loved since my GCSE days.

Though I have said the module was successful,  this is because some tests produced unsuccessful results. This as a great thing because it has given me  clarity on how I wish to move forward with my work. The key things that have come out of this for me are the need  to work in a larger space as well as my small set up. I need to be working alongside another professional either a food stylist or a chef with an understanding of composition. I have to focus my research efforts towards my own desired outcome. I become distracted by such a varied source of imagery I try to work with too many examples. I need to focus this down  to produce the abstract aesthetic I aim to achieve. I will look in detail at Maren Carusos work, this is the feel I would like to achieve within my own work. Lighting is key and I will add in flash lighting to see how this effects my final images. As well as smaller details such as spraying with water or oil and building up colour and layers. I need to give full consideration towards the end of year exhibition and I have been developing my ideas. I will researching this in detail over the Christmas break and will look forward to the challenge of putting together this exhibition with my fellow students.

Ultimately I have a way to go but I am enjoying testing and researching so plan to continue with this over the Christmas break,  I will be ready to go full steam in to creating my final project and being part of a brilliant end of year exhibition.

 

 

 

Planners and Workspace

During my study over the last two years I have learned I need to have a very visual plan including lists and diaries in order to keep on top of my work. My workspace images below display my printed planners, weekly and monthly. This method has really helped me keep on top of my work and be clear about the work I still need to complete. On the advice of Lecturers I have taken on board the need for a practical work space or what I like to call my working sketch book. There is a lot of value in printing the images out, sticking them on walls, moving them around. By doing this I have been able to see clearer and quicker which images work and which don’t, I have an understanding of layouts that might work when thinking of my final exhibition. At present this is in my bedroom which is my workspace, eventually I would like a set up that allows me full use of the space for my creativity.

I used a website called calendarpedia for my printable planners( Calendarpedia®, 2011)

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My workspace including my diaries and working sketchbook
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November Monthly and Weekly Planner
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December Monthly Planner
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Working Sketchbook with initial images and layout plan

Images are printed out 5″x7″ when I have a larger working space I will print on a larger scale to get more of an idea but this has been a helpful starting point.

Getting Organised – Target Setting

  1. What type of photographer do you want to be?

With several areas of my photography career I am working on I would aim to be working as a food and beauty photographer. Concentrating on images greed towards advertising, with a fine art feel.

2.  Identify people in the industry that you want to emulate?

Food Photographers

  • Maren Caruso
  • Richard Haughton
  • Brittany Wright

Beauty Photographers

  • Miles Aldridge
  • Simon Emmett

3.  How do they make money from photography?

  • Advertising campaigns for the likes of MAC make up and Marks & Spencer
  • Commissioned work
  • Food Books and Collaborations with Chefs
  • Fine Art Print sales

4. Define their audience?

  • Clients looking to advertise their products
  • Chefs looking to promote themselves or put together recipe books
  • Art Collectors
  • Curators
  • Art Directors

5. Are there different types of audiences for their work?

Yes depending on the work they are producing, as listed above.

6. What do they do that you don’t?

This is an area I need to look into further about myself, I think this question comes under USP and I always struggle to answer this about myself.

7. What do they do that you already do?

8. Is the quality to the same standard? – (More than likely not!)

Absolutely not, I have a long way to go at this stage. Many of the people I would like to emulate have many years experience in their industry.

9. What do you have to change in order to achieve that professional quality?

  • I really need to update my equipment
  • I need a studio space to work in
  • I need to be collaborating with other professionals
  • I need an assistant to support me wit my shoots
  • I need to constantly shoot, practice, test, reflect, refine and reshoot

10. Look at your best images: How does it need to change to be considered professional within that genre?

  • Clearer/Sharper
  • Consistent colours
  • Consistent crops, angles and compositions

11. Get together a selection of your best work now 5-12 images.

12. What are your objectives?

This semester?

  • To complete all modules to the best of my ability
  • To keep on top of my work
  • To make use of all the facilities the University has to offer
  • To continually test

This module?

  • To produce a strong foundation in preparation for my Final Project
  • To take all constructive criticism and feedback and adapt relevant information to my own practice
  • To achieve the best possible grade

This year?

  • To produce my best work so far
  • To work consistently
  • To complete the course to the best of my ability
  • To qualify with at least a 2:1 though being a perfectionist I would be striving for a first

Future Career?

  • Working as a photographers assistant for advertising campaigns
  • To complete my own work for fine art prints
  • To support my career climb by working with local families, boudoir shoots and Birthing photography

Five years time?

  • To be completing advertising campaigns as the primary photographer
  • To balance work and family commitments

10 years time?

  • To have a secure photography business
  • To be known for my advertising campaigns in the way that Mile Aldridge is known for MAC Make up
  • To have a solid plan for my future retirement

 

To Do List

This list will be checked off as I go through and complete each task, It helps me to have a visual record of what I need to do.

  • Mind Maps (Done)
  • Sketches (Done)
  • Mood Boards (Done)
  • Digital Mood Board (Done)
  • Project Brief (Done)
  • Practitioner/Artist Studies (5 done)
  • Research, blogs, books, talks etc
  • Planners Monthly/Weekly (Done)
  • Feedback (Included)
  • Target Setting Questions (Done)
  • Harvard Referencing (Done)
  • Testing (4 done)
  • Final output investigation – (Started but more research needed)
  • Reflections/Evaluation (Done)
  • Detailed practitioner case study (More research to complete)
  • Draft Proposal (Now full Proposal)
  • Project Pitch (Completed)
  • Final Proposal (Done)