Online Degree Show

I have submitted 5 of my current images into the Graduate Showcase. This goes live on 25th of May, the same day as the Degree Show private viewing.

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Saal Digital Book Review

Saal Digital Book Review, £25 towards book from Sale Digital to be completed in 2 weeks and provide a review.

This was an advert I had spotted on Facebook, and one I have decided to take up. I am in the process of completing my book to compliment my exhibition.

Using Images from Final major project with a bit of background and information on the development of the project.

This is a screenshot of the started layout, I got a little stuck after I started as I was looking for a function that this company doesn’t seem to have. I would like to be able to make the image on page 3/4 more opaque so that I could add smaller images on top of this. I have used this function with another book provider and am a little disappointed there doesn’t appear to be that function. I will continue to produce the book though and provide my review, this is just another opportunity for my work to reach a wider audience. The review will be public through the companies website and social media, they have a huge number of followers.

 

References:

GmbH, S. (2017). Download. [online] Saal-digital.co.uk. Available at: https://www.saal-digital.co.uk/service/software-download/download/ [Accessed 6 May 2017].

Competition 2 – BJP Breakthrough Awards

The second competition I decided to enter was the BJP Breakthrough Awards, This is open to Undergrads and Recent Graduates studying BA or MA courses. The prize is a chance to feature in an exhibition at Free Range in Londons Truman Brewery. From my understanding Judging starts from 23rd May, and successful entrants will be notified sometime after that and before Free Range.

For this competition I decided to enter work from my Degree Major Project, I have chosen what I felt was the strongest image containing both healthy and junk food.

 

Screen shot to confirm my entry.

 

Screenshot of my email confirmation.

 

BJP Breakthrough Awards

Exhibition Layout Test

Once my wallpaper had arrived I took it to a fellow students place to test my layout in a large enough space and also get feedback.

My first disappointment came when I realised I had made a mistake in ordering my wallpaper. When looking at the mock up images on the web site I had not take in to consideration they were based on more than one roll per wall, what this meant is that I have ordered the print too large, so I have lost a little of the desired kaleidoscope effect, I do still have the mirrored effect repeated does each sheet and the abstract nature is still very present.

Then on to my table mats, I am really pleased with the print quality of these, they have a lovely glossy finish and the images are still as vibrant as they would appear on my screen. I did order two more from the company after I had received them because I wasn’t completely happy with the frozen junk food images. I felt these were not as strong as perhaps just the cropped images were. Also because the kiwi wasn’t frozen it became the odd one out in the set. With the unfrozen junk food images the set becomes much stronger.

After some discussion and suggestion from Sam, we rearranged the layout into two sets of five images, Five Healthy and Five Junk, This strengthened both sets and gives the layout a more coherent flow. Before we had come to this conclusion I was feeling happy with the junk food images, in comparison to the colourful healthy images they are bland and less exciting. However as a set in their own right they become much stronger and interesting.

 

This layout is the one I am likely to use for the exhibition.

A close up of the mats on the wallpaper, I am really pleased with the vibrance and contrast of the wallpaper and mats together.

Final Image Choices

The images below are my final image choices, I feel of all I have taken and edited these are the strongest. They are bold, vibrant and interesting, There is a variation of those that are just close cropped and those that have the added depth of being frozen in water. I feel the highlights and shadows provide enough of a contrast, the images are successful in their abstract nature.

3 of the chosen images will be used to print on wallpaper, the others will be printed on table mats.

Sprout & Orange Frozen From Shoot 3 – Table Mat

Pineapple Frozen From Shoot 3 – Table Mat

Orange in Beetroot Water Frozen  From Shoot 4 – Table Mat

Kiwi in Water From Test Shoot – Table Mat (This made my final edit because I really like the softness that was created by shooting it in water and the colours and textures are really bold.

Fried Chicken Frozen From Shoot 3 – Table Mat

Fish Finger Frozen From Shoot 3 – Table Mat

Egg From Shoot 1 – Wallpaper

Beetroot Frozen From Shoot 4 – Wallpaper

Cabbage & Egg Frozen From Shoot 1 – Table Mat

Cabbage Frozen From Shoot 1 – Table Mat

Fried Chicken From Shoot 2 – Table Mat (Back Up)

Fish Finger From Shoot 2 – Table Mat (Back Up)

Shoot 1

The first shoot I worked with a red cabbage and a fried egg. I had frozen the red cabbage in a dish of water for several weeks giving it the abstract distortion I was looking for. The Egg I had fried in a very dirty pan with the desire to create an image that does not fill the viewer with desire for the egg.

I worked on a small infinity table that was lit from beneath with a continuous light. Using two Canon speedlites mounted on tripods either side of the table. This gave me the  light reflections I was looking for. After lots of trial and error in my testing I feel this lighting set up worked well and achieved my desired goal.

Equipment:

  • Canon650D
  • Canon 60mm Macro Lens f.2.8
  • Tripods x3
  • Canon Speedlite 320EX
  • Canon Speedlite 430EX II
  • Continuous photo lamp
  • Small Infinity table

Phone snap shot of equipment set up for shoots.

 

Contact sheets from shoot pre edit, with red circles highlighting chosen workable images.

The selected images with some adjustments made in lightroom,

  • Highlights – Increased
  • Shadows – Increased
  • Whites – Increased
  • Blacks – Decreased
  • Saturation – Increased

There were some of the images of the egg that I shot with bubble wrap as a distortion. This was inspired by an image I had seen in a chat with Diane after one of our lectures. She had a booklet of postcard images with her to show us a way of producing a brochure for our exhibition and this was an image that was included in the brochure.

 

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The three images above made the final selection of edits at this stage and were all cropped in lightroom and then resized for consistency in photoshop. Each image in this selection has achieved what I wanted to with a vibrance of colour, an abstract form because of the crop and the ice in the images with the cabbage. The detail and close crop of the egg goes it a different form to the usually image of an egg, the highlights and detail and texture to the image.

This is a screen shot of the images uploaded to a student peer Facebook group. I shared in the group to obtain feedback on the images, and I really liked how they were presented in this grid style on the Facebook page, starting my exhibition inspirations.

Feedback

  • Bubble wrap doesn’t really work
  • The colour and detail of the cabbage are good, can’t really tell what it is
  • The black bits on the egg look like seasoning
  • Colour and crop work nicely

 

 

Shoot Decisions

After reflecting on feedback, more research and knowing that I need to narrow down my ideas to produce my final work I have come to a decision about how I am going to produce my images.

An article in practical photography magazine showing how to photograph flowers frozen in water (Create and Icy Masterpiece, 2017) sparked an idea to use water in both its liquid and frozen state.

By submerging and freezing my food subject I will be able to add a distortion to the image giving it an abstract and warped view relevant to the project.

This has allowed a depth to my project that I hadn’t previously seen. I will work in close proximity to each subject in such a way that the viewer is not quite sure of what food they are viewing.