Competition 2 – BJP Breakthrough Awards

The second competition I decided to enter was the BJP Breakthrough Awards, This is open to Undergrads and Recent Graduates studying BA or MA courses. The prize is a chance to feature in an exhibition at Free Range in Londons Truman Brewery. From my understanding Judging starts from 23rd May, and successful entrants will be notified sometime after that and before Free Range.

For this competition I decided to enter work from my Degree Major Project, I have chosen what I felt was the strongest image containing both healthy and junk food.

 

Screen shot to confirm my entry.

 

Screenshot of my email confirmation.

 

BJP Breakthrough Awards

Entering Competitions

This is completely out of my comfort zone but quit exciting at the same time. I have entered my work in other online competitions before, on a forum I belong to where amateur photographers take a photo that month, there is a chosen theme and it is up to each photographer to interpret that as they see fit.

Within my first few weeks of University I entered an image I had taken from the London Fashion Weekend Show and it was selected by my peers as the winner.

Screenshots of my entry on AVForums

I was a regular entrant to the competition, but with the commitment to university I let this slip and this was my last entry. With more time on my hands I fully intend to take part again.

I also registered with an online competition site called view bug, they have a number of competitions running at all times and I occasionally look to see if there is anything worth entering. I need to update my profile on here though and find more competitions to enter, what has put me of until this stage is talking about myself as an artist and talking about my work.

Competition 1 – SITTP, On Your Travels

The first competition I attempted to enter was a monthly one run on The Societies web site, this one below is for SITTP:

On Your Travels

The three images I had chosen to enter were taken on my trip to Bruges in May 2016. I checked the rules thoroughly for dates etc but there were none and I figured it was still work from within the last year so I would have a go at entering. The winner gets a years free membership to the society, 2nd and 3rd place get 6 months membership.

I wouldn’t usually add frames to my work however the advice when entering was to add frames, and looking at some of the other entries they had frames of different degrees around their images.

I watched a youtube tutorial video by Gavin Hoey to help me create the frames in photoshop.

These are screenshots of the frame creation process.

After checking all the requirements, image sizing and pixel sizes I was satisfied I could proceed with entry. After a number of attempts however I couldn’t get the images uploaded. I will attempt this again but with the help of a technical friend of mine, as this is something I am not used to I am not sure If i have got all the processes correct.

Job Hunting

As the end of my study is in sight the realty has hit that I really need to be looking for work, even as a mature student who has spent many years working the though actually scares me a little. Thinking about weather I am actually ready to go out and work in the industry, to be responsible for creating projects with and for other people is a huge responsibility. Even though feedback over the three years has been on the positive side it is at this stage I always doubt my own skills and abilities. It would be really easy for me to slip back in to my old job roles or take on running my Therapy business to a greater degree gain but I try to remain focussed on the task at hand and so have been in search of photography or photography related jobs. I have carried out Job searches on:

  • LinkedIn
  • Indeed
  • Reed

I have yet to upload a full CV or actually apply for a job at this stage.

Just an example of the jobs I had saved to look at fully. I will continue to look and perhaps go and register with agencies locally to me.

 

Exhibition Layout Test

Once my wallpaper had arrived I took it to a fellow students place to test my layout in a large enough space and also get feedback.

My first disappointment came when I realised I had made a mistake in ordering my wallpaper. When looking at the mock up images on the web site I had not take in to consideration they were based on more than one roll per wall, what this meant is that I have ordered the print too large, so I have lost a little of the desired kaleidoscope effect, I do still have the mirrored effect repeated does each sheet and the abstract nature is still very present.

Then on to my table mats, I am really pleased with the print quality of these, they have a lovely glossy finish and the images are still as vibrant as they would appear on my screen. I did order two more from the company after I had received them because I wasn’t completely happy with the frozen junk food images. I felt these were not as strong as perhaps just the cropped images were. Also because the kiwi wasn’t frozen it became the odd one out in the set. With the unfrozen junk food images the set becomes much stronger.

After some discussion and suggestion from Sam, we rearranged the layout into two sets of five images, Five Healthy and Five Junk, This strengthened both sets and gives the layout a more coherent flow. Before we had come to this conclusion I was feeling happy with the junk food images, in comparison to the colourful healthy images they are bland and less exciting. However as a set in their own right they become much stronger and interesting.

 

This layout is the one I am likely to use for the exhibition.

A close up of the mats on the wallpaper, I am really pleased with the vibrance and contrast of the wallpaper and mats together.

Artist Statement

This is my Artists Statement and variations of it for the different purposes it was required for.

This is possible the hardest piece of writing I have ever done, I find it really difficult to write about myself in a way that isn’t full of useless information and waffle. I did opt for perhaps a little bit of a cliche opening artist quote, however after looking at lots of other artists statements I wouldn’t be the first to have chosen to do this. I felt it relevant as it brings my background and love of the surrealist movement into my statement. I feel the note strongly relates to who I am as an artist, and reflects the work I have chosen to produce throughout my time spent studying.

Title/Summary

Healthy V’s Junk our warped view of food

Artist Statement 

“Every child is an artist. The problem is how to remain an artist once he grows up” Pablo Picasso

As an artist, I strive to maintain that childhood innocence, imagination and enthusiasm. By challenging the views and truths of the adult world around us, using abstract photography techniques and distortion I leave the viewer questioning what they are seeing. With food images, there is an expectation to see beautifully created, perfect and tasty looking food even that which is bad for us. By creating abstract distorted images, I hope to leave the viewer with an alternative perspective on the food we eat.

Artist Statement – Project Related

“Every child is an artist. The problem is how to remain an artist once he grows up” Pablo Picasso

As an artist, I strive to maintain that childhood innocence, imagination and enthusiasm. By challenging the views and truths of the adult world around us, using abstract photography techniques and distortion I leave the viewer questioning what they are seeing. With food photography, there is an expectation to see beautifully created, perfect and tasty looking images, even that which is bad for us. By creating fine art abstract distorted images, I hope to leave the viewer with an alternative perspective of the world around us and the food we eat.

 

The food we eat has never been under more scrutiny than it is today, with the power of social media the ever-changing rules and recommendations are easily at hand. This information can be both confusing and misleading it is no wonder societies views on food have become warped. This project has been created using foods in frozen and liquid water or small detailed areas with the aim of leaving the viewer questioning what they see. The impact of this is emphasised using a non-traditional display. What are your thoughts?

 

30 Word Project Description

Healthy V’s Junk a warped view of food

 

An abstract view of the foods we eat, what is healthy? What is junk? With much conflicting information, I want to challenge the views of society. What do you think?

 

 

Links to my information

Website – http://www.emmaedes.wix.com/emmaedesphotography

Facebook – https://www.facebook.com/emflectionsphotography/

Instagram – https://www.instagram.com/emflections/?hl=en

 

Exhibition Contingency Plan

As a back up I had explored the idea of producing various other prints, this was explored in the instance that I really didn’t like the table mat prints and felt I needed something more aesthetically/photographically pleasing. The options I explored are listed below.

White Wall

  • Aluminium Prints 15×10

 

This is still a possibility for exhibiting at Free Range, however this adds to my cost again so will only be used as a last resort. I have however previously used White Wall for Aluminium prints and I know that the quality if brilliant especially for the price.The downside is that they are based in Germany and takes between 7 to 10 days for delivery.

DS Colour Labs

  • Fine Art Prints
  • Acrylic Prints

Above are the costs for using DS Colour Labs for either fine art prints (Which would need framing) or to have acrylic prints produced. I have also used them before and really pleased with the quality and service.

Amazon

  • A4 Clear Acrylic Frames

Acrylic frames from Amazon, I liked these because they were quite basic allowing for the image to be of more dominance. I looked at both A4 and A3 sizes as a just in case back up.